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Sell with a Story in Healthcare featuring author, Paul Smith

Sell with a Story in Healthcare featuring author, Paul Smith

Paul Smith

Author

Paul Smith is one of the world’s leading experts on organizational storytelling. He’s one of Inc. Magazine’s Top 100 Leadership Speakers of 2018, and the author of three Amazon #1 bestsellers: Lead with a Story (now in its 11th printing, and published in 7 languages around the world), Sell with a Story, and The 10 Stories Great Leaders Tell; in addition to Parenting with a Story and his newest work, Four Days with Kenny Tedford. He’s a former executive at The Procter & Gamble Company and a consultant with Accenture before that.As part of his research on the effectiveness of storytelling, Paul has personally interviewed over 300 CEOs and executives in 25 countries and documented over 3,000 individual business stories. That’s allowed him to reverse engineer what works in storytelling and what doesn’t. His work has been featured in The Wall Street Journal, Fast Company, Inc. Magazine, Time, Forbes, and Success Magazine, among others.A 20-year veteran of P&G, Paul worked most recently as director of consumer and communications research for the company’s $6 billion global paper business, where he led a research team across four continents. He also held leadership positions in corporate finance, manufacturing plants, and sales, working closely with major global retailers like Walmart, Costco, Asda, and Sam’s Club.

Sell with a Story in Healthcare featuring author, Paul Smith

Paul Smith is one of the world’s leading experts in business storytelling. He’s one of Inc. Magazine’s Top 100 Leadership Speakers of 2018, a storytelling coach, and the bestselling author of several books on the art and science of storytelling.

During the hour-long session, Paul will discuss the following:

  • What is the optimal structure of a story?
  • What different types of stories should we all have at our fingertips for our meetings with health plans and provider organizations?
  • How do we leverage these stories to make a sales pitch?
  • How do we use storytelling to close a sale?

At the end of the episode, you will leave with a blueprint for a new storytelling strategy for your sales organization!

Paul Smith

Author

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