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New Growth Playbooks for a Changing Healthcare Market

New Growth Playbooks for a Changing Healthcare Market

Andrew Dubowec

Chief Growth Officer,
League

Andrew is League’s Chief Growth Officer, focusing on driving growth through strategic initiatives and partnerships. His experience lies at the intersection of software, technology, and healthcare. He was previously part of the leadership team at North, a high-technology company backed by Intel, Spark Capital, and Amazon. He also worked in business strategy & operations at Google and was a Senior Manager at Monitor Group (now part of Deloitte) where he advised Fortune 500 companies on strategy, corporate development & growth. Andrew is passionate about psychology, mental health & Canadian entrepreneurship and is an active investor in disruptive technology companies including Avro Life Science, Lilia, Citizen Hex and Ada Support. Andrew holds a Bachelor of Commerce from Queen’s University and a Master’s of Business Administration from Harvard Business School.

Ashley Perry

Founder and Partner,
Fitzroy International

Ashley Perry is Founder and Partner at Fitzroy International, an advisory services firm serving institutional investors seeking to invest in US healthcare assets while also supporting healthcare organizations’ capital, growth, and diversified revenue needs. She’s an experienced healthcare advisor, executive, and entrepreneur who previously built and scaled population health, value-based care, and social care solutions in partnership with industry-leading health systems, payors, and government agencies. Ashley has been recognized by Modern Healthcare as a Top 25 Emerging Leader and “one of the most impressive leaders driving change across the industry.”

Ryan Schoenecker

Chief Commercial Officer,
Vori Health

Ryan Schoenecker currently serves as the Chief Commercial Officer at Vori Health since September 2022 and holds an advisory role at Family First since August 2021. Prior to these positions, Ryan worked at Icario (formerly Revel + Novuhealth) as SVP Sales & Marketing from October 2018 to September 2022, and served as SVP Sales at RedBrick Health (now Virgin Pulse) from November 2017 to October 2018. Ryan’s extensive experience also includes a role as Vice President of US Sales at Teladoc Health from July 2009 to November 2017, where contributions were made to ensuring accurate medical diagnoses and treatment plans. Earlier positions include National Sales Executive at Pitney Bowes Management Services and Sr. Account Executive at Hallmark Business Connections. Educational qualifications include an Executive MBA from the University of Notre Dame’s Mendoza College of Business and a Bachelor’s Degree from the University of St. Thomas, alongside studies at École Supérieure de Commerce Et de Management – ESCEM.

New Growth Playbooks for a Changing Healthcare Market

In today’s healthcare landscape, building a successful business takes more than a great product. Plans and providers are overwhelmed, budgets are tighter, and trust is harder to earn. To grow in this environment, leading solution providers are shifting their strategies, and doubling down on authentic relationships, compelling storytelling, and new approaches to engaging the market.

In this special episode of Bright Spots in Healthcare, we sit down with senior executives from innovative healthcare companies to unpack what’s working right now. You’ll hear how they’re reimagining traditional go-to-market tactics, creating traction through trust, and finding creative ways to differentiate in a noisy, fast-moving space.

This conversation is packed with practical insights for anyone trying to build real momentum in healthcare today… whether you’re in marketing, sales, partnerships, or strategy.

Andrew Dubowec

Chief Growth Officer,
League

Ashley Perry

Founder and Partner,
Fitzroy International

Ryan Schoenecker

Chief Commercial Officer,
Vori Health

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