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Medicaid’s Communication Wake-Up Call: How Redetermination and Work Requirements are Forcing a New Member Engagement Playbook

Medicaid’s Communication Wake-Up Call: How Redetermination and Work Requirements are Forcing a New Member Engagement Playbook

Molly Whittle

Vice President Medicaid
Fiscal Strategy,
WellSense Health Plan

Molly Whittle is an Associate of the Society of Actuaries and holds a Masters Degree in Public Health from Harvard University. Molly started her career as a pension actuary before moving to McKinsey & Company where she focused on healthcare payer and provider strategy. While in graduate school, Molly focused on healthcare reform; working with the Chilean government and the Bernie Sanders campaign. In her current role at WellSense Health Plan, Molly oversees Medicaid Fiscal Strategy and FP&A  – spanning 700K+ Medicaid, ACA and Medicare lives in New Hampshire and Massachusetts.

Teresa Hottle

Director of Product
Implementation and
Deployment, CareSource

Terrie is the Director of Product Implementation and Deployment at CareSource. Her work focuses on SDOH/HRSN screening, workforce development, caregiver supports, data management, and process implementation. 

She holds certifications in Population Health and Neurodiversity Fundamentals which underscore her commitment to inclusive, evidence-based care. She’s focused on driving ROI, ensuring compliance, and fostering collaborative environments that achieve measurable results.

Before joining CareSource, Terrie served as Director of Education, Chair of the Criminal Justice Department, and faculty member at two different higher education institutions. She’s also proud of her work leading the first-ever rural drug abuse study funded by the NIH for Wright State University’s Boonshoft School of Medicine.

Terrie holds an MA in Applied Behavioral Science and a BS in Urban Affairs with a specialization in Criminal Justice from Wright State University. She’s serves on the board for the Tri-County Board of Recovery and Mental Health Services and Miami County CASA/gal. She enjoys reading, teaching Spinning® classes, and participating in Fight For Air climbs for the American Lung Association.

Abner Mason

Chief Strategy and
Transformation Officer,
GroundGame.Health

Abner Mason is the Chief Strategy and Transformation Officer for GroundGame.Health. Abner has spent decades working to reduce barriers to care faced by underserved people nationally and internationally, from the local to the federal level. He currently sits as a Commissioner for the National Commission on Climate and Workforce Health and is co-chair of the Commission’s Public Policy Work Group; is on the board of Manifest MedEx; serves as Vice Chair of the board for California Black Health Network; is a member of United States of Care’s Founders Council; and is a member of the American Medical Association’s External Equity and Innovation Advisory Group. Abner founded HealthTech 4 Medicaid and SameSky Health.

 

Medicaid’s Communication Wake-Up Call: How Redetermination and Work Requirements are Forcing a New Member Engagement Playbook

We will bring together senior Medicaid health plan leaders to explore how organizations are rethinking communication strategies to navigate these policy shifts. Participants will learn how to combine cultural competency, behavioral insights, and data-driven personalization to strengthen connections with members, improve retention, and support equity-focused outcomes. Real-world examples and best practices will provide actionable guidance for health plans to stay ahead of these sweeping changes.

Key Takeaways:

  • Understand how redetermination and upcoming work requirements are reshaping communication priorities for Medicaid health plans
  • Explore innovative strategies to reach and retain hard-to-contact populations
  • Learn how to transform compliance-driven outreach into trust-based, culturally responsive member engagement

Molly Whittle

Vice President Medicaid
Fiscal Strategy,
WellSense Health Plan

Teresa Hottle

Director of Product
Implementation and
Deployment, CareSource

Abner Mason

Chief Strategy and
Transformation Officer,
GroundGame.Health

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