Subscribe to the pod Pre-Register for Our Live Webinars

How Top Hospital Systems are Capturing New Patients

How Top Hospital Systems are Capturing New Patients

Ted Sweetser

Vice President of Strategy,
Healthcare Vertical,
PurpleLab

Ted works with Brands, Agencies, and Tech partners to connect client needs to PurpleLab’s solutions. For the last ten years, he has worked in agencies, ad tech, and AI organizations, designing products and forming partnerships to unlock incremental value.

Timothy Brown

Chief Communications and
Marketing Officer,
Stony Brook Medicine

With a career of over 35 years, Timothy has demonstrated an exceptional ability to drive organizational growth through innovative and effective communication strategies. In his role at Stony Brook Medicine, Timothy oversees the development and execution of comprehensive communication and marketing initiatives. Leveraging his expertise, he is pivotal in enhancing the organization’s brand visibility, fostering community engagement, and communicating key healthcare messages to diverse audiences.

Timothy is the leader of marketing, strategic communications, digital content, social media strategy, website development, content marketing, brand journalism, and creative services for Stony Brook Medicine.

Molly Luton

Chief Marketing and
Communications Officer,
Ballad Health

Molly is a highly experienced healthcare marketing and communications executive and national speaker with over 15 years of experience in digital and traditional marketing, crisis and corporate communications, brand development, and market research. She holds a master’s degree in integrated marketing and communications from Georgetown University and dual undergraduate degrees in mass communications and art from Emory & Henry College, where she currently serves on the Board of Trustees.

Molly has directed high-performing marketing teams through two health system mergers and four new hospital builds and established the brand identity for one of America’s leading rural and non-urban integrated health systems, a $2 billion, 21-hospital system in rural Appalachia, with one of the largest Certificate of Public Advantage (COPA) agreements in the U.S.

Molly excels in managing internal and external healthcare communications, demonstrating a unique ability to simplify complex medical concepts for various stakeholders. She has rewritten the playbook of insights-first integrated marketing planning, allowing her to develop effective campaigns that outperform competitors more than ten times over and adapt to emerging healthcare trends.

Molly serves on the Tennessee Hospital Association Communications Advisory Committee, the Kingsport Chamber of Commerce as the Chair of the Communications Committee, The Advisory Board Fellowship program, and Leadership Tennessee NEXT, the state’s only emerging leaders’ educational organization. She has been recognized as a Forty Under 40 award winner by the Tri-Cities Business Journal. She has received numerous public relations and marketing awards and several American Advertising Federation Addy Awards.

Ebrahim Barkoudah, MD, MPH, MBA

System Chief & Regional
CMO/CQO, Baystate Health

Dr. Barkoudah MD MPH MBA is the System Chief of Hospital Medicine at Baystate Health and the Regional Chief Medical Officer/ Chief Quality Officer.

In his role as System Chief, Division of Hospital Medicine, Dr. Barkoudah serves as the clinical and academic leader across all domains of adult Hospital Medicine at Baystate Health, driving the division’s practice and outcomes in clinical performance, academic achievement, research, quality and safety, patient experience, and employee engagement.

As Regional CMO/CQO, Dr. Barkoudah helps develop strategies and tactics to improve quality and patient safety performance.

Dr. Barkoudah held several leadership roles at Brigham Health, Mass General Brigham, and Harvard Medical School. Dr. Barkoudah’s research interest lies in clinical research outcomes, and his work focuses on quality improvement and clinical innovation. He currently serves on several clinical innovation committees regionally and nationally.  Dr. Barkoudah is a graduate of Harvard School of Public Health, Damascus University, and St Hugh’s College, University of Oxford, along with training at the Institute for Healthcare Improvement, UT Health, Global Management Program at Yale, and completed the Executive Management Track at Harvard Business School.

How Top Hospital Systems are Capturing New Patients

Healthcare executives understand the importance of patient acquisition but know it is challenging as patients split their care across an average of four to five provider networks annually. In addition, changing consumer expectations, technological advances, and new entrants from outside the industry all contribute to a highly competitive healthcare marketplace.

To compete and stand out, health systems and hospitals must consider themselves consumer-facing organizations and see patients as healthcare consumers — how they make decisions, what motivates them, and how, where, and why they engage with the broader healthcare system.

Our expert panel will discuss the importance of having a comprehensive marketing and patient engagement strategy that builds trust, promotes services, and provides a positive patient experience to attract new patients.

Topics include:

  • Harnessing the power of AI, innovation and new technologies
  • Changing role of digital in health systems
  • Revolutionizing the patient experience and engagement
  • Measuring data to enhance and improve the patient experience
  • Effectively segmenting audiences
  • Driving consumer loyalty

Ted Sweetser

Vice President of Strategy,
Healthcare Vertical,
PurpleLab

Timothy Brown

Chief Communications and
Marketing Officer,
Stony Brook Medicine

Molly Luton

Chief Marketing and
Communications Officer,
Ballad Health

Ebrahim Barkoudah, MD, MPH, MBA

System Chief & Regional
CMO/CQO, Baystate Health

  • SUBSCRIBE

    to the Bright Spots in Healthcare Podcast

Excellent programming.  This was my first time attending, and I will be a regular listener. Topics are relevant and timely.

— Margot Ozyp, Vice President, Contract Operations and Performance, Equality Health

I learn something practical every time I tune in!

— Heather Peterman, Director of Healthcare Research and Quality, Minnesota Department of Health Services

These webinars are very helpful and relevant.  They are easy to listen to and have a great variety of topics, speakers and information.  The pace is really engaging.

— Michelle Nelson, Senior Director, Health Improvement, United Regional Health Care

Great conversation about real-life problems caring for real-life patients!!!

— Kim Tjanden, Medical Director, Community Health, CentraCare

Enjoy your programming. Always much needed and relevant information.

— Mary Freeman, Director, Baptist Memorial Health Care

The topics were directly aligned with our company’s missions!

— Tracy Fennessy, Senior Relationship Manager, Business Development & Community Health, Point32Health

Who knew there would be a podcast about my actual job? I appreciate hearing how others are navigating the health plan world.

— Hayley Peebles, Lead Care Manager, Network Health

The Bright Spots series is always very well organized. Provides insight and recapping of key points. Happy to never be lectured or read to, but rather a great productive conversation style.

— Marie Wendt, Director of Clinical Quality & Care Management, Great Lakes Physicians Organization, P.C.

Your programming is spot-on for presenting new and innovative ways to improve health outcomes and care to our members.

— Shelley Krawchuk, RN, CPHQ, Clinical Program Manager, Health Net, Inc

I appreciate the well-balanced nature of the presentation. It gave me great ideas that can be easily implemented.

— Eileen Esposito, Vice President, Ambulatory Clinical Practice, Catholic Health

This is a great opportunity to bring together experts and have an open conversation. There are so many questions. One whole session could be on questions about how engaging it is! Thank you!

— Tracey Greene, Vice President, Personalized Health, Aetna National Medicaid

I picked up quite a bit that I had not considered with SDoH digital divide. It was especially interesting to hear from the panelists their thoughts and the programs they have put into place to improve the member experience, as well as barriers with language and culture. Thank You!

— Jesse Stakes, Associate Director, Clinical Quality, United Healthcare

Great information! Very timely and relevant to what is happening in healthcare.

— Laurie Evans, Director, Business Analytics, Blue Cross Blue Shield of Tennessee

The session inspired ideas and initiatives to share across my team at Humana on how we can strengthen our service delivery and implement these strategies in the buildout of new lines of business.

— Nicole Bell, Senior Market Development Professional, Humana

My first time connecting with Bright Spots and I am hooked! We are all managing through uncertainty and this group has amazing thinkers in their field, living in this real healthcare world and providing clarity for the future.

— Robert Santilli, CEO, Gunnison Valley Health

Your programming provided a real-world perspective. This approach created relatability; moreover, it will be easy to apply some of the work to enhance the patient experience.

— Leslie Marsh, CEO, Lexington Regional Health Center

Excellent overview of value and importance of video marketing; as a medical director myself, it opened my eyes to various opportunities for our health system to improve.

— Gerard Isenberg, MD, Chief Medical Quality Officer, University Hospital Cleveland Medical Center

A pirate’s bounty of meaty information!

— Julianne Eckert, Director, Quality Improvement, Clover Health

Menu

Subscribe to the Pod
Pre-Register For Webinars

Secure Payment

The Medicare Advantage Leadership Council (MALC) is an invitation-only peer community for senior Medicare Advantage leaders to exchange proven strategies and real-world “bright spots” across STARS, CAHPS, HEDIS, benefit design, risk adjustment, operations, and provider partnerships.

By activating your Medicare Advantage Leadership Council (MALC) membership, you’re choosing to be part of a small, trusted peer community of leaders who believe progress happens through honest conversation, shared learning, and the willingness to challenge what’s comfortable.

If you’re here, you likely already know: doing this work well can’t happen in isolation.

Membership is limited and approved by Bright Spots Ventures.

Activate your 2026 membership

$695/yr.
Pay with Stripe

☐ I acknowledge and agree to the MALC Membership Terms & Conditions.