From Chart Chase to Competitive Advantage: The 2027 Medicare Advantage Playbook
By the time Medicare Advantage teams reach the fourth-quarter chart chase, many of the decisions that determine performance have already been made. And with 2027 placing greater emphasis on health outcomes, member experience, consistency across measures, and more continuous data, late-year gap closure alone will no longer be enough.
Senior MA leaders will share what they are doing differently now to get ahead: where they are concentrating resources, how they are coordinating action across teams and measures, and which member interactions can create value across multiple priorities. We’ll surface practical strategies that other plans can adapt to improve member action and performance throughout the year, not simply try to recover it at year-end.
Key Takeaways:
- Identifying the highest-leverage priorities for 2027 so limited resources are directed toward the measures and members with the greatest opportunity to move performance
- Using high-value moments such as the Annual Wellness Visit and ANOC to address multiple clinical, quality, and experience priorities through fewer, more meaningful member interactions
- Creating stronger governance across Stars, Quality, Pharmacy, Care Management, and member engagement so competing priorities become one coordinated next-best action for the member.
- Building earlier, more continuous data and engagement strategies that reduce dependence on retrospective chart chasing and prepare them for the shift toward digital quality measurement