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Differentiating Your Product and Benefit Design to Drive Enrollment

Differentiating Your Product and Benefit Design to Drive Enrollment

Bill Bradley

Vice President, Insurance
Product Development,
Oscar Health

Since 2022, Bill has led a team of Product Management professionals who create innovative plans, programs and products for Oscar Health Insurance’s 1M+ members and consumers.

Before Oscar Health, he was Senior Vice President of product Management of a market-leading Digital Care Management Company.

For 12 years, he served as Vice President of Product Management at Cambia Health Solutions, the parent company of Regence Blue Cross Blue Shield.  His department developed, built, packaged, priced and launched best-selling new products from ideation to execution.   He was responsible for all Commercial Product Lines of Business for 7 health plans across 4 states, serving ~2M members.  From the beginning, he oversaw the ACA at Cambia and was the corporate-wide lead for ACA business and product strategy.

For 20 years, Bill has built and operated world-class product management organizations. Under his leadership, the Commercial Products department was recognized as Product Department of the Year by the American Business awards, and in 2018 as Outstanding Corporate Innovator Finalist by the Product Development and Management Association (PDMA).

Bill spent 12 years at Intel Corporation, where he served as Global Director of Industry Product Marketing. He managed intel.com worldwide. He was also on the leadership team of the Intel Inside Program, the largest co-op branding program in the world. Remember years back when you booted up your PC, and the Intel Inside® logo appeared? He did that.

Bill earned a BS in Communications from Oregon State University and an MBA from the University of Portland. He resides in Portland, Oregon, with his wife and has two college-age sons. In his spare time, he can be found on a ski slope or running 5Ks.

Meni Shikhman

Vice President, TytoCare

Meni has over 15 years of experience in the Medical Device and Healthcare IT industries. Meni has a BS in Computer Sciences from Florida Atlantic University and an MBA from the Kellogg School of Management – Northwestern University. Meni has spent a decade in various senior roles at Abbott Diagnostics, working on their state-of-the-art informatics offering design and commercialization and in Digital Health Product Management, R&D, and Business Development. Meni also served as the Chief Software Architect for the Abbott Informatics Division. Most recently, Meni spent several years at CareDox as the Chief Product Officer designing innovative Cloud and Mobile platforms to transform pediatrics.

Jonathan Stump

Vice President,
Product Services,
Independence Blue Cross

Stump oversees product development, management, and administration for the Commercial market. His work includes medical product portfolios, spending accounts, well-being products, as well as extended services and capabilities. Stump and his team manage the company’s product development life cycle; aligning products to meet specific customer needs; and managing product modifications, enhancements, and exceptions.

Since joining Independence in 2008, Stump has held positions in new and cutting-edge divisions of the company. He has built breakthroughs that reshaped markets, delivered greater value at a lower cost, and redefined channels.

Differentiating Your Product and Benefit Design to Drive Enrollment

In this episode, we will explore practical insights and actionable strategies on how health plans can leverage various solutions effectively to optimize pricing structures; exploring technology adoption, cost-effectiveness, and market competitiveness. Our panel of industry experts will share experiences and real world examples; highlighting successful implementations of solutions that have positively impacted pricing strategies.

 

 

Bill Bradley

Vice President, Insurance
Product Development,
Oscar Health

Meni Shikhman

Vice President, TytoCare

Jonathan Stump

Vice President,
Product Services,
Independence Blue Cross

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